Any one in business wants to know the big secret to “making it.”
Whether it’s the one word that will win all the sales, or the one platform that gets the best conversions, or the one media that garners the biggest following. Everyone wants to know what the easy button is.
Here’s the thing though – and I’m sure your mom or grandad has told you this before: if it were easy, everyone would be doing it.
There’s no one big secret. But there are plenty of one things (note the plural) that you can do to increase the sales, conversions and followings.
One of those things is to be interesting. It’s not enough to have a great product or service any more. You really have to have a great personality in order to translate that into a great brand which will then translate it into a great business.
I was watching John Oliver last night on YouTube. It was a recent snippet about ObamaCare.
I don’t care where you fall on the political spectrum, if you’re in business you can learn some fantastic skills by watching this guy. Yes, he has a team that helps him with the graphics and the puns and the metaphors. And he’s British, so he’s automatically enjoyable. Regardless, he is entertaining. He is interesting. He will either make you laugh in agreement or throw things at your TV/computer screen in frustration.
So if you’re wondering how to make your business better, try to be more interesting.
Heck, if you want to make your personal life better, try to be more interesting.
If you’re ready to exercise your funny bone and/or muscles of mass amusement, here is a challenge for you.
Master the art of metaphor.
At one point in John Oliver’s Obamacare segment he is illustrating the pitfalls of the Republicans “high risk pools” plan. He uses the following metaphor:
“Imagine you ask for 178 pounds of Grade A Premium Hunk. But instead of Chris Evans, someone brought you 6 of his severed toes. Tom Price’s plan is 6 severed hunk toes.”
Watch it here: https://youtu.be/YEGpriv2TAc
That is a fantastic metaphor. It is cheeky. It’s slightly morbid. It mentions a celebrity and a politician. It creates rather powerful imagery. It’s brilliant.
I’ll be honest with you, I’m downright pathetic when it comes to metaphors. But I’m going to challenge YOU to get creative and come up with a metaphor that paints your business/products/services in a fun and memorable way.
Share below. Practice makes perfect and sharing is caring and all that jazz. Plus, I need me some inspiration. I reserve the right to save my own metaphor for the end of the day 😀
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