Have you ever had a moment where you’ve wondered what to say? Whether a content block for your business or a witty retort in your personal life, we’ve ALL been there.
You know, by now, that I think learning stuff is the best part of life. I’m convinced that learning the art of copywriting is one of the most profitable things anyone can do for themselves.
Even if you don’t write for a living, learning how to write persuasively and effectively can have a massive impact on how you communicate with people in every aspect of your life.
Somewhere around 10 years ago, I discovered this guy named Ben Settle. I stumbled upon him as he was just starting to come into himself as a now well renowned email marketing strategist. I have not only seen him learn and grow and become incredibly memorable and successful, but I’ve been able to learn and grow by learning from him.
And man, oh man, the things I have learned!
There is really no one else who I could recommend as strongly if you’re interested in learning how to write in any capacity. ESPECIALLY if you own a business. If you have clients, they need to hear from you, and you need to give them incredible material to read.
I’ve been learning from Ben’s daily emails pretty much since he started writing them. I’ve bought most of his materials and programs. And I’m now a paid subscriber to his monthly print newsletter.
In one single delivery, there is so much gold that I’m fighting very powerful urge to highlight the whole thing sentence by sentence. I have developed a system for myself: the first read, I’m highlighting only when I absolutely can’t help myself in orange. The second read through, I’m highlighting in purple. The third, pink, etc.
If you want to learn how to be more interesting, never have writer’s block again, connect with your audience on a very personal (aka successful) manner, and so much more, start following Ben Settle.
Go to BenSettle.com. Sign up for his daily emails. Listen to his weekly podcasts. Jump on Kindle, search his name, and purchase everything you can. Sign up for his paid monthly newsletter.
And, of course, most importantly, IMPLEMENT the things you learn. Every. Single. Day.
Even if you’re not in the business world for yourself, I swear, learning copywriting can and will make a difference in your day to day life.
The more I read, the more clever I am able to respond in conversations, and more quickly. The more interesting conversations I have.
Heck, even things like selling my junk on Craigslist gets easier! As a copywriter with 10 years of sales background (not to mention another 8ish years of retail sales experience) you’d think I’d be able to sell some used household items. I’m currently in the process of clearing out my house because I want to go travelling as soon as possible. So I started listing some things on various Facebook sell groups and Craigslist, etc.
And I’ve had minimal success. What I realized just today – sometimes I can be slow on the uptake – was that I didn’t even TRY to sell my items. I just listed them. There is a huge difference.
And if you’re in business, you have to SELL things. Whether it’s products or services, you have to sell something. If you’re not in business, likely you still have something to sell. Learning copywriting skills can only improve on your ability to sell.
You do NOT have to be or feel sleazy when you sell. In fact, if you do feel that way, you’re probably doing it wrong. If you commit to only “selling” things or services that can actually improve someone else’s life, than there should never be anything sleazy about it.
Even if those things are just used personal items that you’re trying to get rid of on Craigslist. “One man’s junk is another man’s treasures.” It’s a saying for a reason. And if you can’t effectively position the products or services you have to sell, you’re actually depriving someone else in the world the value of those items.
So please learn copywriting. This is my plea to you.
While you’re learning, if you find yourself in need of a really great piece of copy that you’re not yet up to the challenge of writing yourself, hire someone to help. You can even hire me, if you’d like. I happen to do that sort of thing for the right person and the right price.
Here’s my email, if you’d like to discuss this as an option: firstname.lastname@example.org
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