Some of us spend great deals of money to collect rare and prized paintings or photographs to be displayed proudly in our homes and offices, while others present the work of our family and children with just as much respect and pride.
The saying “a picture is worth a thousand words” is so popular because of how truly it resonates with just about every single person who has heard it. An image – be it a painting, photograph, or digital rendering some some sort – has the unique power to evoke emotions from us which mere language cannot compare to.
Art and artwork is all around us and, when used appropriately, can have a massive impact on our businesses and relationships.
Every piece of marketing material you use in your business is a piece of art. Every time you give a friend a birthday card, you are sharing art. The impact can vary greatly, depending on the quality of art and the amount of purpose put into each piece.
If you are a dentist, trying to win new clients into your office, the image you share with the world can make or break your lead generation results. An image of a child in agony, crying in terror with a mouth full of blood is probably not going to attract the right attention. However, a smiling, calm and attractive person with an alluring smile might be a better approach.
If you are planning your wedding, and are getting ready to make a decision on the invitations, the choice could make a difference in the reception from your guests. If your wedding is a traditional cathedral type affair and you choose an invitation that is more of the country chic genre you will probably give your guests the wrong idea and risk having people show up much more casually dressed than the occasion really calls for.
When it comes down to it, artwork influences our perceptions and therefore out decisions. Make sure that your art is expressing the message you want it to.
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