Balance in design is absolutely crucial. Balance ensures that your artwork looks planned, flows naturally (though purposefully) and has a pleasing effect to viewers. Without balance, a design can appear thrown together willy-nilly and this is off-putting for viewers. It really doesn’t matter if you are spending thousands of dollars on having a high-end ad for a magazine or billboard designed, or if you are self-publishing a book that you only intend to be read by you. Balance in your artwork is critical for a pleasing design.
There are many ways to achieve balance through design, and not all balance has to be symmetrical or overly rigid. Though symmetry itself can be beautiful and pleasing to the eye, and asymmetrical design, when done well, can create intrigue and movement in a piece.
Symmetry relies on repetition, essentially reflecting the image from one side to another. Often, in vector art, the various elements of a character are symmetrical, for example – they eyes are reflections or even duplication of each other and therefore perfectly balanced.
Asymmetry, in contrast, does not reflect, but rather balances the weight of two or more objects against each other. It is a mind trick, to some degree.
One object may be smaller and darker, while the other is larger, but lighter to compensate, each visually appearing to be balanced in weight.
There are various factors that affect the visual weight of an object on a page or a screen, such as size, color and texture, distance from the center of the page, number of objects, and even the shape of an object. It takes experience and practice to learn the art of weighing objects appropriately on a page to look balanced, though asymmetrical.
If you don’t have the training to create a well balance and visually pleasing layout, that’s quite alright – I’m here for you! Get in touch using the form below to let me know what you need created, and I will be happy to offer guidance, a no obligation quote, and my suggestions for your design.
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